Supply Chain Service

Direct Sourcing

Improve Trading Efficiency

Direct Sourcing

Every year we send procurement specialists to growing areas around the world. We believe in building relationships directly with growers to enhance our understanding of the product. We take care of the process from production, harvesting, post-processing, logistics, and distribution. We also provide real-time crop and market updates to our customers, and introduce the latest products that appeal to the consumers’ taste. We believe that a long and sustainable relationship with growers and mother nature will lead to the best products for our customers. We source directly from more than 20 regions, including Chile, Argentina, Uruguay, Ecuador, the United States, Canada, Mexico, New Zealand, Australia, Spain, Italy, France, South Africa, Egypt, Israel, India, Japan, Thailand and Taiwan. We also established local sourcing offices in Chile, Egypt and the United States.

Category Management

Capture Key Market Trends

Category Management

We help our customers manage their product categories by combining the latest consumer trends and what’s available around the world, leveraging 30 years of expertise to provide valuable foresight. Our key account teams utilize their understanding of our customers’ characteristics to devise product strategies that drive sales and attract new consumers. With over 45 product categories and over 500 skus, our goal is to enable our customers to serve the consumers better with wide varieties and a year round supply of fresh and exciting products.

Logistic and Custom Clearance

Ensure Freshness End to End

Logistic and Custom Clearance

We strive to find the best solution to safeguard our product from point A to point B. Through chartered flight service from our main country of origins, we improved the transit time and arrival temperature significantly compared to traditional transportation methods. We have also partnered with many custom clearance agencies around the country to expedite clearance process and provide cross-country logistic network. Cold-chain is the utmost important factor in prolonging the freshness of our product and that’s why we invest heavily in building our own distribution centers in every city we serve. We have been the champion of direct import to many inland cities in China including Chengdu, Wuhan, Hefei, Zhengzhou and Ningbo. We believe the growth potential in these regions is tremendous if we can solve the logistic problem successfully.

Value Add Service

Repacking, Fresh Cut, Ripening and Much More

Value Add Service

We have an in-house design team dedicated to provide customized packaging solutions according to our customers’ requirements, whether it’s for large format, daily consumption or holiday gifting. Our team understands the unique aesthetics that appeal to the target consumers, and we also provide ready-to-eat fresh cut products for the busy but health conscious lifestyle. All of our products are in compliance with the local food safety requirements. In addition, we have established ripening facility in Guangzhou and Shanghai to provide ready-to-enjoy avocado, kiwi, mango, etc.

Distribution and Transportation

Care Deeply Before Delivery

Distribution and Transportation

Our customers values reliability as their top priority for supply chain partners, and that’s why consistent delivery, quality and wide selection of products are at the heart of our service. We also strive to help our customers and supply partners expand quickly with highest level of care taken at each step of the distribution process. We have implemented state of the art traceability system that tracks each shipment from port to store, and we have also build a fleet of refrigerated trucks with real-time temperature monitors to ensure integrity of the cold chain.

Marketing Promotion Service
Product Story
Many of our partners have generations of experience and hard work that eventually lead to their success today. Each growing region has unique culture, climate and biodiversity that contribute the characteristic of the final product. We believe in uncovering all these behind-the-scene stories and creating a compelling narrative to differentiate each piece of fruit.
Multi-Platform Marketing
While digital marketing has become the main focus of many industries, we believe fresh produce business still benefits greatly from a more tangible offline experience. That’s why we provide an integrated approach to marketing that includes offline point of sales promotion; product launch events; social media account management on WeChat and Weibo.
Cross Industry Collaboration
The rising trend for healthier lifestyle creates many opportunities for us to collaborate with brands from other industry to maximize marketing effectiveness. Our past collaborators include high end restaurants, healthy food products, gyms, baby related brands, etc. These collaborations are effective since the target customers from both industries have high affinity.
Official and Association Resources
Official endorsement carries tremendous value in Chinese culture. With 30 years of industry experience, we have built a vast network of consulates and trade associations within China. We are open to share our resources with our partners to enhance authenticity of their brand.
Creative Packaging
Product presentation directly affects the first impression to consumers. We have an in-house design team that understands the Chinese consumers’ unique aesthetics and can create packaging suitable for seasonality, shopping environment, delivery format and the characteristic of the product itself.
More Services
As an innovative B2B business model, we not only provide efficient supply chain services, but also offer different marketing promotion services to our partners. We strive to help our partners build their own images and win a high profile and reputation in China Market by developing multi-platform marketing programs , creating brand value in fresh fruit industry vertically.