Opportunities and changes for the new players in cherries from Southern hemisphere

The 2018-2019 season of cherries from the Southern hemisphere has smoothly come to an end. Chile, being the furthest country from China, is still the champion of Southern hemisphere cherry producing areas. From the end of October to the end of February, Chile provides over 15,000 tons of cherries shipping through air, ocean-air, and sea.

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China: Frutacloud urges Chilean cherry exporters to provide greater packaging options

With the Chilean cherry season just around the corner, one of China’s leading B2B (business-to-business) fruit importers has urged shippers to consider improving packaging options to boost consumption levels. Frutacloud CEO George Liu told Fresh Fruit Portal that exporters were currently focused on providing larger-size formats to target sales around the Chinese New Year period.

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E-retail, not e-commerce: China’s fast-changing online market for fresh fruit

In China the question isn’t whether you sell online but how. In the fruit trade it pays to understand the nuances of various e-commerce platforms, so much so that Frutacloud CEO George Liu believes ‘e-retail’ is a better term for the phenomenon which is sweeping its way towards 20% penetration in the fresh produce market.

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We believe in building relationships directly with growers to enhance our understanding of the product.

We source directly from more than 20 regions, including Chile, the United States, Australia, South Africa, New Zealand and so on. With over 45 product categories and over 500 skus, our goal is to enable our customers to serve the consumers better with wide varieties and a year round supply of fresh and exciting products.